It’s become increasingly apparent that any type of media companies or brands develop is open to deep scrutiny from the public eye. So why do we continue to experience tone-deaf, casually racist marketing initiatives? Previously, our Chief Marketing Officer for the Kaleidoscope Group, Chris Bintliff, outlined “3 Ways to Avoid Diversity Disaster’s in your Marketing” […]
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This author has yet to write their bio.Meanwhile lets just say that we are proud The Kaleidoscope Group contributed a whooping 46 entries.
Entries by The Kaleidoscope Group
No, really, I do…But not the kinda halo you’d think I mean… I am 41. Yep, there I said it. I am officially in my 40’s. The problem is not so much my age, as it is my skin wrinkling, weight gain, hair thinning, and oh, that lovely white ring I get around the top […]
As a marketer, I think there is a lot we all can learn from the recent movie, Black Panther. First, we can gain an understanding as to why some Black people are so excited about this film. Second, we can discuss why some White groups are boycotting this film. Third, we can use the Marvel […]
As a Designer for The Kaleidoscope Group I often find myself putting on different lenses to see through the many eyes of the people our work impacts to, hopefully, best understand their perspective. I do so in the hopes to create meaningful work not just for some, but for everyone. I recently read “How To […]
Ok, I am pretty uncomfortable writing this blog post, but in support of my team, in the spirit of diversity and inclusion and for my love and devotion to the company I work for, The Kaleidoscope Group, here goes… Jodi Matas, Marketing Director…What does that really mean to me? What do I want others to […]
The only bad publicity is no publicity,” often attributed to P.T. Barnum, might’ve been true in the 1800’s when he was rolling through cities with a circus, but as technology, tastes, awareness, and social consciousness evolve brands are finding that bad publicity is just bad publicity. Case in point: the elephants that featured so prominently […]
Over the past few years, you have likely heard about internet challenges. (You may also find the internet challenging, but that’s an entirely separate issue. HELPFUL HINT: NEVER READ THE COMMENTS!) If, by chance, you are unfamiliar, the concept is relatively simple. Someone out there issues a challenge, generally via social media, and others capture […]
Her too?! That has been my stunned and, yes, privileged reaction to the recent social media movement of women posting: “Me Too.” Some included this explanation and call to action: If all the women who have been sexually harassed or assaulted wrote “Me Too.” as a status we might give people a sense of […]
It was a great day. It wasn’t the size of the crowd. It wasn’t the glitz and glamour of the event. It wasn’t the status and credentials of the attendees. It was the heartfelt purpose of men gathering from different backgrounds to discuss how do we best support one another to address a divided society […]
Back to school. It’s that time of the year. And, as pretty much any parent who endured the final days of summer vacation will tell you, this is a most wonderful time of the year. I, for one, grew tired of hearing my own voice: Walk the dog, man! Why are there dishes in […]
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Are you attending this year's Forum on Workplace Inclusion, from April 10-12th? If so, we encourage you to meet with our VP of Talent Aquisition, Isaias Zamarripa. He will be offering coaching sessions on April 9th and 10th, while at the Forum and will be located in the Diversity & Inclusion Coaching Center.
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