Entries by The Kaleidoscope Group

Starbucks® – Remaking More Than A Drink

I was teaching my Integrated Marketing Communications Execution Class at North Park University in Chicago and I asked my students to come up with an ad campaign to help Starbucks® through its recent crisis. These students had some great ideas, yet many of them were hesitant to address the issue of discrimination head on. This […]

No Such Thing as Bad Publicity..?

It’s become increasingly apparent that any type of media companies or brands develop is open to deep scrutiny from the public eye. So why do we continue to experience tone-deaf, casually racist marketing initiatives? Previously, our Chief Marketing Officer for the Kaleidoscope Group, Chris Bintliff, outlined “3 Ways to Avoid Diversity Disaster’s in your Marketing” […]

All the Colors of the World

As a Designer for The Kaleidoscope Group I often find myself putting on different lenses to see through the many eyes of the people our work impacts to, hopefully, best understand their perspective. I do so in the hopes to create meaningful work not just for some, but for everyone. I recently read “How To […]

Me Too

  Her too?! That has been my stunned and, yes, privileged reaction to the recent social media movement of women posting: “Me Too.” Some included this explanation and call to action: If all the women who have been sexually harassed or assaulted wrote “Me Too.” as a status we might give people a sense of […]

It was a Great Day

It was a great day. It wasn’t the size of the crowd. It wasn’t the glitz and glamour of the event. It wasn’t the status and credentials of the attendees. It was the heartfelt purpose of men gathering from different backgrounds to discuss how do we best support one another to address a divided society […]