Something to Ponder…Black Panther, a Superhero for All

As a marketer, I think there is a lot we all can learn from the recent movie, Black Panther. First, we can gain an understanding as to why some Black people are so excited about this film. Second, we can discuss why some White groups are boycotting this film. Third, we can use the Marvel […]

All the Colors of the World

As a Designer for The Kaleidoscope Group I often find myself putting on different lenses to see through the many eyes of the people our work impacts to, hopefully, best understand their perspective. I do so in the hopes to create meaningful work not just for some, but for everyone. I recently read “How To […]

In The Spirit Of Diversity and Inclusion

Ok, I am pretty uncomfortable writing this blog post, but in support of my team, in the spirit of diversity and inclusion and for my love and devotion to the company I work for, The Kaleidoscope Group, here goes… Jodi Matas, Marketing Director…What does that really mean to me? What do I want others to […]

3 Ways to Avoid Diversity Disasters in Your Marketing

The only bad publicity is no publicity,” often attributed to P.T. Barnum, might’ve been true in the 1800’s when he was rolling through cities with a circus, but as technology, tastes, awareness, and social consciousness evolve brands are finding that bad publicity is just bad publicity. Case in point: the elephants that featured so prominently […]

The Kaleidoscope Group Inclusion Challenge – We want YOU!

Over the past few years, you have likely heard about internet challenges. (You may also find the internet challenging, but that’s an entirely separate issue. HELPFUL HINT: NEVER READ THE COMMENTS!) If, by chance, you are unfamiliar, the concept is relatively simple. Someone out there issues a challenge, generally via social media, and others capture […]

Me Too

  Her too?! That has been my stunned and, yes, privileged reaction to the recent social media movement of women posting: “Me Too.” Some included this explanation and call to action: If all the women who have been sexually harassed or assaulted wrote “Me Too.” as a status we might give people a sense of […]

It was a Great Day

It was a great day. It wasn’t the size of the crowd. It wasn’t the glitz and glamour of the event. It wasn’t the status and credentials of the attendees. It was the heartfelt purpose of men gathering from different backgrounds to discuss how do we best support one another to address a divided society […]

Getting Schooled

Back to school. It’s that time of the year. And, as pretty much any parent who endured the final days of summer vacation will tell you, this is a most wonderful time of the year. I, for one, grew tired of hearing my own voice:   Walk the dog, man! Why are there dishes in […]

No Wonder… Woman

Regretfully, there won’t be an article on D&I from The Kaleidoscope Group this month. I was contacted by Mary Hunter, our Senior Vice President of Business Development – She’s a woman, which is totally fine with me because I treat everybody the same. Obviously, I’m not a sexist – and she thought an article that […]

Declaration of Interdependence

When in the course of organizational events, it becomes necessary for all people to fortify the individual, organizational, and societal bands which connect them with others and to assume their position as industry leaders and employers of choice, The Kaleidoscope Group must step forward to articulate the challenges that impel those organizations to, and the […]