No Such Thing as Bad Publicity..?

It’s become increasingly apparent that any type of media companies or brands develop is open to deep scrutiny from the public eye. So why do we continue to experience tone-deaf, casually racist marketing initiatives? Previously, our Chief Marketing Officer for the Kaleidoscope Group, Chris Bintliff, outlined “3 Ways to Avoid Diversity Disaster’s in your Marketing” […]

I Really Do Have a Halo! Huh, Who knew?

No, really, I do…But not the kinda halo you’d think I mean… I am 41. Yep, there I said it. I am officially in my 40’s. The problem is not so much my age, as it is my skin wrinkling, weight gain, hair thinning, and oh, that lovely white ring I get around the top […]

Something to Ponder…Black Panther, a Superhero for All

As a marketer, I think there is a lot we all can learn from the recent movie, Black Panther. First, we can gain an understanding as to why some Black people are so excited about this film. Second, we can discuss why some White groups are boycotting this film. Third, we can use the Marvel […]

All the Colors of the World

As a Designer for The Kaleidoscope Group I often find myself putting on different lenses to see through the many eyes of the people our work impacts to, hopefully, best understand their perspective. I do so in the hopes to create meaningful work not just for some, but for everyone. I recently read “How To […]

In The Spirit Of Diversity and Inclusion

Ok, I am pretty uncomfortable writing this blog post, but in support of my team, in the spirit of diversity and inclusion and for my love and devotion to the company I work for, The Kaleidoscope Group, here goes… Jodi Matas, Marketing Director…What does that really mean to me? What do I want others to […]

3 Ways to Avoid Diversity Disasters in Your Marketing

The only bad publicity is no publicity,” often attributed to P.T. Barnum, might’ve been true in the 1800’s when he was rolling through cities with a circus, but as technology, tastes, awareness, and social consciousness evolve brands are finding that bad publicity is just bad publicity. Case in point: the elephants that featured so prominently […]

Improving Diversity in Healthcare and Clinical Trials by The Kaleidoscope Group

Improving Diversity in Healthcare and Clinical Trials

African American/Black men are twice as likely to die from prostate cancer as White men, yet they make up less than 5% of participants in the prostate cancer clinical trial.* If there’s one thing that should make sense to anyone in the healthcare industry, it is the power of preventative care. While that idea makes […]

HR Transformation Become a Change Agent

HR As More Than Process Manager: 3 Ways Cultural Competence Will Transform You Into A Change Agent In Your Organization

If there is one frustration that we at The Kaleidoscope Group hear from HR executives it is that they are in constant reaction mode.   “We need a [fill in the job] asap.” “We’re running into trouble with supplier diversity.” “I need to report an incident.” HR regularly confronts issues of diversity and inclusion and […]

Gender diversity

We Talk About Gender Diversity, But What We Really Mean Is This

Thought diversity is a vital element of long-term corporate value—uniformity in strategy and leadership directly counters innovation. Varied perspectives at the leadership level provide greater options with broader implication and heightened adaptability in an evolving marketplace. Click here to see what Doug Harris, CEO of Kaleidoscope Group had to say in Forbes Magazine.  

That's Not My Problem

That’s Not My Problem

Real People. Real Conversations. Real Issues. Real Change. That is the promise The Kaleidoscope Group makes and has made to each other, to our clients, and ultimately, to the world. I am scheduled to submit an article this week. And, to be real, I would consider myself an absolute fraud, a coward, if I were […]