I was teaching my Integrated Marketing Communications Execution Class at North Park University in Chicago and I asked my students to come up with an ad campaign to help Starbucks® through its recent crisis. These students had some great ideas, yet many of them were hesitant to address the issue of discrimination head on. This […]
It’s become increasingly apparent that any type of media companies or brands develop is open to deep scrutiny from the public eye. So why do we continue to experience tone-deaf, casually racist marketing initiatives? Previously, our Chief Marketing Officer for the Kaleidoscope Group, Chris Bintliff, outlined “3 Ways to Avoid Diversity Disaster’s in your Marketing” […]
No, really, I do…But not the kinda halo you’d think I mean… I am 41. Yep, there I said it. I am officially in my 40’s. The problem is not so much my age, as it is my skin wrinkling, weight gain, hair thinning, and oh, that lovely white ring I get around the top […]
As a marketer, I think there is a lot we all can learn from the recent movie, Black Panther. First, we can gain an understanding as to why some Black people are so excited about this film. Second, we can discuss why some White groups are boycotting this film. Third, we can use the Marvel […]
As a Designer for The Kaleidoscope Group I often find myself putting on different lenses to see through the many eyes of the people our work impacts to, hopefully, best understand their perspective. I do so in the hopes to create meaningful work not just for some, but for everyone. I recently read “How To […]
Ok, I am pretty uncomfortable writing this blog post, but in support of my team, in the spirit of diversity and inclusion and for my love and devotion to the company I work for, The Kaleidoscope Group, here goes… Jodi Matas, Marketing Director…What does that really mean to me? What do I want others to […]
The only bad publicity is no publicity,” often attributed to P.T. Barnum, might’ve been true in the 1800’s when he was rolling through cities with a circus, but as technology, tastes, awareness, and social consciousness evolve brands are finding that bad publicity is just bad publicity. Case in point: the elephants that featured so prominently […]
African American/Black men are twice as likely to die from prostate cancer as White men, yet they make up less than 5% of participants in the prostate cancer clinical trial.* If there’s one thing that should make sense to anyone in the healthcare industry, it is the power of preventative care. While that idea makes […]
Thought diversity is a vital element of long-term corporate value—uniformity in strategy and leadership directly counters innovation. Varied perspectives at the leadership level provide greater options with broader implication and heightened adaptability in an evolving marketplace. Click here to see what Doug Harris, CEO of Kaleidoscope Group had to say in Forbes Magazine.
Real People. Real Conversations. Real Issues. Real Change. That is the promise The Kaleidoscope Group makes and has made to each other, to our clients, and ultimately, to the world. I am scheduled to submit an article this week. And, to be real, I would consider myself an absolute fraud, a coward, if I were […]
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