Pulse Check: Inclusive Marketing

Chris Bintliff, marketing consultant for The Kaleidoscope Group, helps us understand the importance of inclusive marketing. In this video, he makes a distinction between the verb marketing and the noun. The verb, marketing is about telling your story to people who care. The noun, marketing refers to the Marketing department inside an organization.  Both the verb and the noun are enhanced when the thinking and approach are inclusive.  Are you telling your story to include the right people and reach a broader audience? Does your marketing department have the capacity to speak to a broader and more inclusive audience? The ability to be inclusive has real bottom-line ramifications.

If more people care about our story, but we are not representing those people, or even speaking to those people, that is a lost sales opportunity. If marketing departments don’t have the capacity in the form of diverse voices to speak to those people authentically, that is also a lost sales opportunity. Is your organization even considering the concept of inclusive marketing? If so, this video might help you as you evaluate your framework. If not, this video will help you rethink your approach to marketing altogether.

6 replies
  1. Deiatpsymn
    Deiatpsymn says:

    Asking questions are really good thing if you are not understanding anything completely, except this post gives nice understanding yet.

    Awesome stuff, Thanks.

  2. zoritoler imol
    zoritoler imol says:

    I have recently started a web site, the information you provide on this site has helped me tremendously. Thanks for all of your time & work. “Her grandmother, as she gets older, is not fading but rather becoming more concentrated.” by Paulette Bates Alden.

  3. gralion torile
    gralion torile says:

    Wow, amazing weblog structure! How lengthy have you ever been running a blog for? you make running a blog glance easy. The whole glance of your site is fantastic, as well as the content material!

  4. gralion torile
    gralion torile says:

    There are certainly loads of particulars like that to take into consideration. That is a great point to carry up. I provide the thoughts above as common inspiration however clearly there are questions just like the one you carry up where the most important factor will probably be working in sincere good faith. I don?t know if best practices have emerged round issues like that, however I’m positive that your job is clearly identified as a fair game. Both girls and boys feel the affect of just a second’s pleasure, for the remainder of their lives.


Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.