Chris Bintliff, Chief Marketing Officer at the Kaleidoscope Group, helps... Read more →
Our holistic and integrated approach to Diversity, Equity, & Inclusion (DE&I) leads to increased profitability, effectiveness, and sustainable change.
When building a Diversity, Equity, & Inclusion strategy, The Kaleidoscope Group leverages the following five strategic areas of focus to drive transformational change and powerful, bottom-line impact results:
Who is your workforce?
Diverse representation and diverse perspectives are critical to every organization’s business success. Many organizations maintain historical hiring standards, both consciously and unconsciously, which can lead to hiring persons who fit a certain mold. When this happens, healthy growth and new, fresh ways of doing business are replaced by, “That’s not how we do things around here,” and “We tried that before and it didn’t work.” A workforce that feels valued and engaged is the core of every successful business. The Kaleidoscope Group can partner with you to create a diverse workforce consisting of the best talent from all backgrounds.
How do your employees view where they work?
When The Kaleidoscope Group discusses the workplace environment with employees, we tend to get different answers than what leaders think their employees will say. The good news is, most organizations want to create a place where employees feel valued, which is easier said than done. When it doesn’t exist, it’s hard to solve internally because that’s where most of the issues originate.
By partnering with The Kaleidoscope Group, organizations can get a real gauge on their cultural climate and build a customized strategy that leads to an empowered culture, to deliver bottom-line business results. Creating and maintaining an inclusive environment then becomes a vital part of the organization’s success.
Is your business reaching all of its potential customers?
It’s no secret that businesses don’t always connect with their customers — or have untapped potential for business success because they don’t know how to reach new customers. By focusing on DE&I from a marketplace perspective, and creating on-going strategies that are uniquely tailored towards customer needs, The Kaleidoscope Group can show your organization how to reach the misunderstood diverse clientele and turn them into loyal customers.
Enhanced Community Reputation
Is your organization valued in the community in which it exists?
Intimately understanding the needs of those who live and work in communities impacted by your organization is a critical step to DE&I success and can shift how your organization is viewed in the community. Strategic community involvement that has a positive impact also enhances the internal culture. We can partner with you to help the organization’s DE&I strategies become integrated into the communities where your workforce works, lives and serves.
Equitable Supplier Base
Is it beneficial to work with suppliers who are diverse?
The relationships you have with vendors, at times, can make or break your business. You rely on your vendors for the daily operations of your business and it’s probably safe to say their service is good. But what if you could start getting great service and better pricing from vendors you don’t even know to exist?
Increasing the organization’s partnerships with underserved suppliers can provide better pricing and services and more importantly, can give you insights into the needs of diverse customers and markets.
The Kaleidoscope Group embeds DE&I strategies into your business by showing you the benefits of partnering with vendors with whom you may be unaware.