Jodi Norgaard

Jodi is a light-skinned woman with shoulder length blonde hair and blue eyes. She is wearing glasses, a dark green blouse and gold earrings. She is pictured smiling broadly against a blue-grey background.

Jodi brings years of gender advocacy work to her role as a Consultant with The Kaleidoscope Group.

She is also the founder of Dream Big Toy Company and the creator of the award-winning Go! Go! Sports Girls line of dolls, books, and apps for girls encouraging healthy and active play over beauty and body image. She is the author of the forthcoming nonfiction book, More Than a Doll: How Creating a New Brand of Sports Dolls Turned into a Fight to End Gender Stereotypes and the children’s book series Benny & Bea, addressing unconscious bias.

Jodi speaks regularly on gender stereotypes and driving change. She is active in pushing media and retail to do a better job portraying girls beyond stereotypes.

Jodi collaborates with The White House Gender Policy Council on policy as it relates to children’s toys, media, and content. She created and co-chaired the Toy Association Diversity, Equity, and Inclusion Committee, a founding member of The Brave Girl Alliance – a think tank of girl empowerment experts, and a former board member of Girls on the Run – Chicago.

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